NASCAR Mexico City Race Content Drives Exceptional Social Engagement

To promote the 2025 NASCAR Mexico City race, we were asked by the NASCAR Social and Multicultural teams to come up with a fun and comical series (that also was culturally relevant and non-offensive). 

We did everything from soup to nuts - script writing, shooting, and editing - drawing inspiration from The Office, Abbott Elementary, and Key & Peele. We created a concept of having Daniel Suarez teach other drivers Spanish, with a mischievous agenda. 

The result was hundreds of thousands of likes across their channels, a doubled engagement rate compared to the rest of the year’s content, and one of the most successful social content series for NASCAR.

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