NASCAR Mexico City

To promote the 2025 NASCAR Mexico City race, we were asked by the NASCAR Social and Multicultural teams to come up with a fun and comical series (that also was culturally relevant and non-offensive). 

We did everything from soup to nuts - script writing, shooting, and editing - drawing inspiration from The Office, Abbott Elementary, and Key & Peele. We created a concept of having Daniel Suarez teach other drivers Spanish, with a mischievous agenda. 

The result was hundreds of thousands of likes across their channels and one of the most successful social content series of the year.

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https://www.instagram.com/reel/DKxiKaqJ30d/?utm_source=ig_web_copy_link